From 11 to 24 August 2025, AMP BÉNIN ran MyCountry229, a major digital campaign mobilising Beninese youth to promote peace, strengthen social cohesion and counter disinformation, radicalisation and violent extremism. This 100% citizen-led, non-political initiative relies on young people's creativity to spread positive and educational messages.
Campaign results
- 226 volunteers and influencers mobilised
- 2 teams formed (113 members each)
- 14 days of digital mobilisation (11–24 August 2025)
- 500,000+ people reached online
- Platforms: Facebook, WhatsApp, Instagram, TikTok
Linked to the Sustainable Development Goals
MyCountry229 directly supports SDG 16 (peace, justice and strong institutions) and contributes to SDG 4 (education) through awareness-raising, as well as to SDG 17 (partnerships) through cooperation between stakeholders.
Expected impact:
- Less spreading of false information
- Stronger local prevention networks
- Stronger capacities of young digital leaders
Strategy and implementation
The campaign took place entirely online, following a multi-platform strategy: short videos, educational infographics, testimonies, live Q&A sessions and relays on WhatsApp for coordination. Volunteers were divided into two teams led by local coordinators, to ensure consistency and territorial coverage.
Operational organisation
- Team 1 (113 people) — led by Ms Judicaëlle HOUNDEGLA
- Team 2 (113 people) — led by Mr Jean Eudes TOGBEME
- Overall coordination: Ms Hasmaath SEIDOU, project manager
Planned actions
- Daily posts, with standard messages and approved visuals
- "Testimonies of peace" video series with young local leaders
- Online workshops to train volunteers in information verification
- Relay operations in the AMP Zones to amplify local impact
Calendar
- 11 August: official launch (webinar) and initial mobilisation
- 11–24 August: daily thematic content
- 18 August: verification workshop and storytelling workshop
- 19–23 August: territorial relay campaign in the AMP Zones
- 24 August: closing and participatory review (live)
"Peace begins with responsible words and thoughtful sharing. Together, our networks can be tools of unity rather than division." — A MyCountry229 volunteer
MyCountry229 continued in 2026 with the Young Ambassadors for Reliable Information project.
